About Daylong
Fewer pieces.
Longer days.
We make a small range of heavy, natural-fibre clothes and keep them going for as long as you want to wear them.
The dye card: 13 colours across the current range
Started with one shirt that would not wear out
Daylong began as a single overshirt, cut from a deadstock twill that was heavier than anything on the high street. It outlasted three jobs and two moves, and people kept asking where it came from.
So we found the mill, then a cut-and-sew workshop a few streets away, and made forty more. Today the range is twelve pieces. We add a few each season and retire one only when we can make something that lasts longer.
Every garment carries a care label with its weight in GSM and the town it was made in, so you know exactly what you are buying.
How a piece gets made
Fibre to mend
01
Fibre
Long-staple organic cotton and flax, bought from growers we can name.
02
Mill
Woven or knitted heavier than standard, from 160 to 450 GSM depending on the piece.
03
Make
Cut and sewn in small runs, with flat-felled seams on anything that takes strain.
04
Mend
When something wears through, send it back. We repair it free and post it home.
Repairs and fittings
Bring us something to fix
Tell us what happened and we will send a prepaid label. Most repairs are back with you in under two weeks.
Newsletter
10% off your first order
One email when a new drop lands. No countdown timers.
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