New: Superberry Antioxidant Powder, with acai, blueberry and black currant
New: Superberry powder
See what’s inside
Ingredients and standards
What goes in. What stays out.
Well-studied nutrients in forms your body can use, at doses printed in full.
Vegetarian
Non-GMO
Gluten free
Goes in
Chelated iron and magnesium
Active methylfolate
Plant-based vitamin D3
Real freeze-dried berries
Each one in a form your body can use, at a dose printed in full.
Stays out
Proprietary blends
Artificial colours
Added sugar
Gelatin and animal fillers
If an ingredient can’t pass all four of our rules, it stays out.
Iron bisglycinate ✦
Magnesium glycinate ✦
Vitamin D3 from lichen ✦
Vitamin K2 ✦
Methylfolate ✦
Biotin ✦
Zinc ✦
Freeze-dried berries ✦
Iron bisglycinate ✦
Magnesium glycinate ✦
Vitamin D3 from lichen ✦
Vitamin K2 ✦
Methylfolate ✦
Biotin ✦
Zinc ✦
Freeze-dried berries ✦
Our rules
Four rules for every jar.
If an ingredient can’t meet all four, it doesn’t go in.
01
Real doses
Amounts that match published research, printed on the label.
02
Tested twice
Raw materials and finished batches checked by independent labs.
03
Plant-first
Every product is vegetarian and most are fully vegan.
04
Nothing hidden
No proprietary blends, artificial colours or added sugar.
Glossary
The forms we choose, and why.
Eight ingredients that do most of the work across the range.
Iron bisglycinate
A gentle, chelated iron that’s easy on the stomach.
Magnesium glycinate
A calm, well-absorbed form for evenings.
Vitamin D3 from lichen
Plant-based D3, the form the body makes from sunlight.
Vitamin K2 (MK-7)
Works alongside D3 to support bones.
Methylfolate
An active folate the body can use straight away.
Biotin
Supports normal hair and skin.
Zinc
Supports immunity, skin and nails.
Freeze-dried berries
Acai, blueberry and black currant for colour and flavour.
Our process
From supplier to your shelf.
Step 1
Source
Every supplier sends a certificate of analysis for each raw material.
Step 2
Test
An independent lab checks identity, purity and heavy metals.
Step 3
Make
Blended and filled in a GMP-certified facility in India.
Step 4
Release
A finished-batch test must pass before any jar ships.
Where to buy
See the full range.
Every product page lists the complete label, the dose and where to buy.
