All work
Concept project — self-initiated, not a client commission
Case study 04 / 06
Goodkind Soda
A fictional botanical soda brand with a playful flavour architecture and a shelf presence that doesn’t look like every other “natural” drink.
Sector
Food & drink
Disciplines
Naming, Identity, Packaging
Year
2026
Status
Concept / demo
Mood reference — photo by Qasim Malick on Unsplash. Not a final campaign asset.
01
The challenge
Better-for-you drinks have converged on the same muted kraft-paper look. Goodkind needed to signal natural ingredients without disappearing on a crowded fridge shelf.
02
The strategy
Lead with flavour, not virtue. Each drink is named after a feeling the botanicals create, and colour is assigned by mood — so the range reads as a set and each can stands alone.
03
The approach
A bold, slightly bouncy wordmark, a flexible colour-blocked can layout, and an ingredient panel written as a short, honest story rather than a wall of claims.
04 — Visual decisions
Why it looks
the way it does
Type: Soft, wide display face for the wordmark; clean sans for regulatory text.
Colour by mood
Each flavour owns a saturated colour field, so the range creates a recognisable block on shelf.
Wordmark that wraps
The logotype is drawn to wrap the can, so it reads from any angle.
Honest back panel
Ingredients are listed in plain English, with sourcing notes kept factual.
Concept palette
#272043
#C1B3EF
#FF8A5C
#F6F1E6
Calm
Bright
Bold
Light
05 — Deliverables
01Naming exploration
02Wordmark & identity
03Can & multipack concept
04Flavour architecture
05Launch social kit
06 — Outcome
This is a concept, so there are no real-world results to report — and we won’t invent any. If it went live, these are the signals we’d agree to measure from day one:
Shelf stand-out in side-by-side tests
Flavour name recall
Repeat purchase across the range
