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Index — concept projects
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(06)
Six self-initiated projects that show how we think across identity, digital, editorial and campaign work. None of them are client commissions — every one is labelled as a concept.
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Identity
Digital
Editorial
Campaign
Packaging
Showing 6 of 6
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Concept · 2026
01 / Healthcare
Positioning · Identity · Digital
Solace Health
An identity and digital front door for a fictional community health service — designed to make the first appointment feel less like paperwork and more like being looked after.
Concept · 2026
02 / Culture & publishing
Art direction · Editorial · Identity
Fieldnotes Journal
A fictional independent journal about objects, places and the people who make them — designed to feel considered in print and quick on a phone.
Concept · 2026
03 / Sport & performance
Campaign · Digital · Content
Kinetic Athletics
A fictional performance-training brand for track athletes, with a launch site and campaign concept built around focus rather than hype.
Concept · 2026
04 / Food & drink
Naming · Identity · Packaging
Goodkind Soda
A fictional botanical soda brand with a playful flavour architecture and a shelf presence that doesn’t look like every other “natural” drink.
Concept · 2026
05 / Nightlife & events
Campaign · Art direction · Social
Afterhours
A fictional late-night culture programme — gigs, talks and club nights — with a campaign system that changes every month without losing its signature.
Concept · 2026
06 / Community
Digital strategy · UX · UI
Common Ground
A fictional neighbourhood initiative that collects local stories and photographs — and a website designed so anyone can find a way in.
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