Revenue systems for B2B software
Predictable growth for software companies that sell to enterprises
We design the pipeline, pricing and sales motion behind your next stage of growth — then stay until the numbers move.
Sample client logos — replace with your own
Halcyon
Parallax
Fernwood
Ostra
Kilnworks
3.1×
Average qualified pipeline growth in year one
−38%
Typical reduction in sales cycle length
112%
Median net revenue retention after pricing work
40+
Software teams supported since 2019
Figures are illustrative sample data.
What we do
Three practices, one revenue system
Most engagements start with one practice. The best results come when all three share the same data.
Pipeline architecture
Rebuild how demand turns into qualified opportunities — ICP, scoring, routing and the reports your board will ask for.
Explore the practice
Pricing & packaging
Tiers, metrics and discount guardrails tested against real deals, so expansion revenue stops being luck.
Explore the practice
Sales motion design
Stage definitions, playbooks and enablement for enterprise deals with six or more stakeholders.
Explore the practice
How we work
A quarter from diagnosis to a system your team owns
01
Diagnose
Two weeks inside your CRM, calls and contracts. You get a written read-out of where revenue leaks.
02
Design
We co-design the fix with your leaders: stages, pricing, playbooks and the dashboards to track them.
03
Embed
We run the new system alongside your team for a full quarter, then hand it over documented.
Client stories
Results our clients can point to
What changed for revenue teams once the new system was running.
3.4× qualified pipeline
Quotient gave us a pipeline we could actually forecast. Our board meetings went from defending the number to planning around it.
Priya Raman
VP Revenue
·
Halcyon (sample)
+19% average deal size
They didn't hand us a deck and leave. Twelve weeks later the new pricing was live and our reps were defending it themselves.
Jonah Weller
CRO
·
Parallax (sample)
−41% sales cycle
For the first time, marketing and sales agree on what a qualified lead is — and the numbers back it up.
Amara Okafor
Head of Sales
·
Fernwood (sample)
Questions
Before you book a call
Still unsure? Ask us anything on the intro call — there's no pitch.
How long is a typical engagement?
Most run one quarter: two weeks of diagnosis, four to six weeks of design, then embedding alongside your team.
Do you replace our sales leaders?
No. We work through your leaders and leave them owning the system, the documentation and the dashboards.
Which CRMs do you work with?
Salesforce and HubSpot most often. We'll review anything else on the intro call before quoting.
How are fees structured?
A fixed fee per phase, agreed in writing before work starts. No retainers you can't exit.
Next step
Bring us the number you need to hit.
A 30-minute intro call. We'll tell you honestly whether we're the right team — and what we'd look at first.
Company
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